Marketing Research and Segmentation Paper Example | Topics and Well Written Essays - 1500 words

Marketing and Segmentation - Research Paper ExampleThe causality of this research essay Marketing Research and Segmentation considers that marketing can help a firm to improve its image in the market and expand its customer base. He analyses the real existing example - Macquarie University Hospital. He makes a brief description of the hospital and makes a market research psychographic & lifestyle analysis. An appropriately customized lifestyle analysis has been use for helping the organization to travel to market segmentation. In this way, the relationship between the organization and its customers would be improved leading the organization to a long term growth.In conclusion the author sums up that the lifestyle analysis of people in NSW can help marketers in Macquarie University Hospital to develop an effective marketing plan based on market segmentation, in terms of income and gender. However, the potential drawbacks of lifestyle analysis, as analyzed earlier, should not be i gnored. Also, marketers in the Macquarie Hospital should take into consideration the fact that in current market conditions, which are highly turbulent, it is difficult for market trends to remain unchanged. By the way, the author is accurate with demographic information the demographic information use in this paper has been based on reports published by the Australian government and the Australian Bureau of Statistics. From this point of view, the validity and the accuracy of information used in the development of this study could not be doubted.

Financial Management case study 1 Essay Example | Topics and Well Written Essays - 500 words

Financial Management case study 1 - Essay ExampleThe inflation component preserves the purchase power of money (Ross, Westerfield, & Jaffe, 2005). found on economic reports, a 2.5% inflation rate over the next 5 years would sufficiently account for inflation.The moment component of the involvement rate is the credit risk. The interest rate offered to customers with poor credit worthiness is higher to compensate for the higher risk of lending to them (Weston, Besley, & Brigham, 1996). Based on the credit rate range established by the credit department, the best customer would be assigned a 1% credit rate.The remnant component of the interest rate is the profit component. This component is the profit from financing activities of XYZ. Since Shanghai Winters is one of the best customers, this component is not applicable to it.Notice that this interest rate is higher than the 8.0% going rate on a $70,000 five-year note receivable. The higher rate is to compensate for the credit risk of extending credit to such a customer. Also built inside the 8.0% is the profit component, which has not been charged to the best customers.

Cell Wall Biogenesis Essay Example | Topics and Well Written Essays - 1250 words

Cell Wall Biogenesis - Essay ExampleThe wall consists of complex mixture of polysaccharides and polymers that secret the stall through with(predicate) a network of bonds. The plant prison cell walls also have enzymes, natural proteins, and phenol polymers that modify the chemical and physical properties (Carpita 445) Different plants contain unique chemical composition and structures while all have the same role of regulating the cell and providing it with a shape.The plant cells acquire biological and diverse functions crucial in human economics. In its natural form, the plant cell wall has the following commercial purposes textiles, paper, charcoal, wood products, and fibers. One can modify polysaccharides to make adhesives, thickeners, films, coatings, plastics, and gels ( Taiz and Eduardo 45).The primary cell wall has cellulose micro fibrils embedded in polysaccharide matrix. The matrix polysaccharides contain pectin, and hemicelluloses. Some of the pectin contained includes Arabinan, homogalacturonan, and galactan. Some of the hemicelluloses include xylan, callose, and xyglucan.The hydrated matrix has both flexibility and strength. The cell walls have two groups of polysaccharides called hemicelluloses and pectin and few amounts of structural protein. The polysaccharides matrix consists of wide array of polymers that vary according to cell type and plant species. A schematic diagram of major structural components of primary cell wall depicts cellulose micro fibrils with xyloglucan coatings that may cross-links to each other (Loewus 18). All the polysaccharides have their names after principal sugars for showcase glucan polymer consists of glucose, xylan consists of xylose, and galactan consists of glucose. A compound name for the hemicelluloses does not mean a branched structure. Xyloglucan contain a chain of glucose residues with xylose sugars on the side chains. Glucomannan is a polymer that contains glucose and mannose.Loewus (4) says that

Employment Laws Assignment Example | Topics and Well Written Essays - 500 words

Employment Laws - Assignment ExampleHowever, if the individual that was sexually harassed brought charges against Sean and he was found guilty than this case is a matter of public record. If a court of law failed to find Sean guilty of sexual harassment than this is a breach of Seans confidentiality and he will have answer to action to a hatchet job of character civil suit against the company. The civil suit that would be filed would entailed slander. According to Larons (2003), Slander involves the making of defamatory statements by a transitory (non-fixed) representation, usually an spoken (spoken) representation (pp. 4). The woman in question maybe found liable if it is proven that Sean is innocent of this crime. However, proving this woman liable is quite hard.Jim was fired for misappropriating funds. Determining if Jim had cause of action against his former company will depend upon the facts of the case. Does the company have evidentiary back that Jim misappropriated funds In further does this evidence support the notion that this was done on purpose and not a miscalculation Did the misappropriated funds occur on more than one occasion altogether of these factors will determine if Jim has cause to action.Sean and Jims cases are similar as they both need the support of evidence in order to prove their case.

SWOT analysis( Food Truck) Essay Example | Topics and Well Written Essays - 250 words

SWOT analysis( Food truck) - Essay ExampleSmoothies Food Truck is not tantamount to complications. It is a quick, order and easy process that ensures galore(postnominal) customers get dishs within the shortest time possible. Therefore, it has an advantage of over shops offering the same services where one has to pay a cashier before enjoying the smoothie. The probability allows turnoverA Smoothies Food Truck market itself as it moves around. The opportunity makes it a financially viable business idea characterised by limited or no financial advertisement costs. The truck itself acts as a marketing platform the opportunity allows proprietors to concentrate on operational costs.a Smoothies Food Truck targets customers of all ages while giving personalised services. The opportunity allows for feedback and flexibility of operations. In this light, a Smoothies Food Truck is guaranteed of success as the direct customer service promotes exchange of information for improvement of

Tocqueville's Philosophy Essay Example | Topics and Well Written Essays - 1750 words

Tocquevilles Philosophy - Essay ExampleTocqueville observes that the societys change from a feudal aristocracy to a democracy only serves to deepen and charge the democratic mans psychological state. Both the underlying equality logic and the impacts of the disintegration of the feudal aristocratic state serve to fan the care that is latent in the mans situation by contributing onto the status obsession (Tocqueville, 124). Tocqueville argues that the aristocratic period placed horizons and boundaries around and before exclusively by linking everyone from the lowly peasant to the highly placed king in one single chain. This system served to permanently place men in some(prenominal) their social and historical place. This is because aristocratic men always preserve an overall historical awareness of their ancestors as well as their descendants. In this kind of society, each of the existing classes is permanently firmly limited and each subject is assigned a fixed station that is of ten in a hierarchical sort that serves to ensure that there will always be a person above him who will accord him the necessary protection as well as another one underneath him whose help may sometimes be required (Tocqueville 173). Democracy serves to radically impose itself, breaking the preexisting links thusly freeing each and every link available. In the equality age, men do not have to contend with any preexisting boundaries instead the reinvigorated system opens newly available opportunities that accord them a chance at wealth accumulation and social mobility. The French philosopher Tocqueville embarked on a very enterprising task when he decided to pen a book on Democracy in America. He gave himself this task having seen the unsuccessful attempts to have democratic government in his native home so he wanted to gain valuable insights on how democracy works by studying a lucky and stable democracy.

Acquisition is a High Risky Strategy Essay Example for Free

Acquisition is a High Risky Strategy EssayIn the literature, several motive(prenominal)s for takeovers build been identified. One is the inclination for synergy. That is, similarities or complementarities surrounded by the getting and fall guy bulletproofs atomic sum 18 expected to result in the combined value of the enterprises exceeding their worth as separate profligates (Collis and Montgomery, 1998). A second motive involves the expectation that acquirers can extract value beca expenditure cross companies have been managed inefficiently (Varaiya, 1987).A third motive is attributed to managerial hubris the nonion that senior executives, in overestimating their feature abilities, acquire companies they believe could be managed much profitably under their control. Agency theory motive is the anticipation that tight expansion will positively invasion the compensation of realise managers since there tends to be a direct relation between soaked size and executiv e pay.Contemporary specialists contend that managerial monomania incentives may be expected to have divergent impacts on embodied strategy and firm value. This premise has been recognized in previous studies. For instance, Stulz (1988) has examined the ownership of managers of tooshie companies and has proposed that the relationship between that ownership and the value of target firms may initially be positive and then subsequently become negative with rising insider ownership.Moreover, Shivdasani (1993) through empirical observation shows that the relationship of the ownership structure of target companies with the value of hostile bids is not uniformly positive. McConnell and Servaes (1990) have likewise analyzed the relationship of fairness ownership among collective insiders and Tobins q. Their results demonstrate a non-monotonic relation between Tobins q and insider equity stakes. Wright et al. (1996 451) have shown a non-linear relationship between insider ownership and cor porate strategy cerebrate to firm run a risk taking.Ownership Incentives and Changes in Company Risk Motivating AcquisitionsAn agency-theoretic motive for encyclopaedisms has been used to explain managerial preferences for risk-reducing corporate strategies (Wright et al., 1996). The implication is that both principals and agents prefer acquiring target companies with higher rather than lower returns. In that, sh arholders and managers have congruent interests.The interests, however, diverge in terms of risk considerations associated with acquisitions. Because sh argonholders possess diversified portfolios, they may only be concerned with systematic risk and be indifferent to the total variance of returns associated with a takeover. Senior managers may alternatively prefer risk-reducing corporate strategies, un little they are disposed(p) ownership incentives. That is because they can not convert their human capital invested in the firm.In the literature, it has been argued that agency costs may be reduced as managerial ownership incentives rise. The reason is that, as ownership incentives rise, the financial interests of insiders and shareholders will begin to converge. Analysts conjecture, however, that such incentives may not consistently provide senior executives the motivation to less(prenominal)en the agency costs associated with an acquisition strategy. Inherent is the presumption that the nature of executive wealth portfolios will differently influence their attitudes toward corporate strategy. The personal wealth portfolios of top managers are comprised of their ownership of shares/options in the firm, the income produced from their employment, and assets unrelated to the firm.Presumably, as senior executives increase their equity stakes in the enterprise, their personal wealth portfolios become correspondingly less diversified. Although stockholders can diversify their wealth portfolios, top executives have less flexibility if they own full-blo oded shares in the firms they manage. Hence, if a significant portion of managers wealth is heavy in sensation investment, then they may find it prudent to diversify their firms via risk-reducing acquisitions.In the related literature, however, takeovers and risk taking have been approached differently from the described approach. Amihud and Lev (1999) have contended that insiders employment income is significantly related to the firms performance. Thus, managers are confronted with risks associated with their income if the maintenance of that income is dependent on achieving predetermined performance targets. Reasonably, in the event of either corporate underperformance or firm failure, CEOs not only may lose their current employment income but also may seriously suffer in the managerial labor market, since their futurity earnings potential with other enterprises may be lowered. Hence, the risk of executives employment income is impacted by the firms risk. The ramification of Am ihud and Levs (1999) contentions is that top managers will tend to lower firm risk, and therefore their own employment risk, by acquiring companies that contribute to stabilizing of the firms income, even if shareholder wealth is adversely affected.Consistent with the implications of Amihud and Levs contestations, Agrawal and Mandelker (1987) have similarly suggested that managers with minimal ownership stakes may adopt risk-reducing corporate strategies because such strategies may well serve their own personal interests. With ownership incentives, however, managers may be more likely to acquire risk-enhancing target companies, in line with the requirement of wealth maximization for shareholders. The notion that at negligible managerial ownership levels, detrimental risk-reducing acquisition strategies may be emphasized, but with increasing ownership incentive levels, beneficial risk-enhancing acquisitions may be more prevalent is also suggested in other industrial plant (Grossma n and Hoskisson, 1998). The conclusion of these investigations is that the relationship between insider ownership and risk enhancing, worthy corporate acquisitions is linear and positive.Some experts assert that CEOs personal wealth concentration will spend a penny senior managers to undertake risk-reducing firm strategies. Portfolio theorys expectation suggests that investors or owner-managers may desire to diversify their personal wealth portfolios. For instance, Markowitz (1952 89) has asserted that investors may wish to diversify crossways industries because firms in different industries. . . have lower covariances than firms within an industry. Moreover, as argued by Sharpe (1964 441), diversification enables the investor to escape all but the risk resulting from swings in economic activity. Consequently, managers with substantial equity investments in the firm may diversify the firm via risk-reducing acquisitions in order to diversify their own personal wealth portfolios. B ecause they may be oddly concerned with risk-reducing acquisitions, however, their corporate strategies may not enhance firm value through takeovers, although managerial intention may be to boost corporate value.The supra discussion is compatible with antonymous arguments that suggest that insiders may acquire non-value-maximizing target companies although their intentions may be to enhance returns to shareholders. For instance, according to the synergy view, while takeovers may be motivated by an ex-ante concern for increasing corporate value, many such acquisitions are not associated with an increase in firm value.Alternatively, according to the hubris hypothesis, even though insiders may intend to acquire targets that they believe could be managed more profitably under their control, such acquisitions are not ordinarily related to higher profitability. If acquisitions which are undertaken primarily with insider expectations that they will financially benefit owners do not reali ze higher performance, then those acquisitions which are primarily motivated by a risk-reducing desire may likewise not be associated with beneficial outcomes for owners. Additionally, it can be argued that shareholders can more efficiently diversify their own portfolios, making it unnecessary for managers to diversify the firm in order to achieve portfolio diversification for shareholders.Risk Associated with HRM practices in International Acquisitionsthither are a number of reasons why the HRM policies and practices of multinational corporations (MNCs) and cross-border acquisitions are likely to be different from those found in domestic firms (Dowling, Schuler and Welch, 1993). For one, the difference in geographical spread meat that acquisitions must normally engage in a number of HR activities that are not needed in domestic firms such as providing relocation and orientation assistance to expatriates, administering outside(a) byplay rotation programmes, and dealing with inte rnational union activity.Second, as Dowling (1988) points out, the power policies and practices of MNCs are likely to be more complex and diverse. For instance, complex salary and income taxation issues are likely to arise in acquisitions because their pay policies and practices have to be administered to many different groups of subsidiaries and employees, located in different countries. Managing this diversity may generate a number of co-ordination and communication problems that do not arise in domestic firms. In recognition of these voicelessies, most large international companies retain the services of a major accounting firm to ensure there is no tax incentive or disincentive associated with a particular international assignment.Finally, there are more stakeholders that influence the HRM policies and practices of international firms than those of domestic firms. The major stakeholders in private organizations are the shareholders and the employees. But one could also think o f unions, consumer organizations and other rack groups. These pressure groups also exist in domestic firms, but they much put more pressure on foreign than on local anesthetic companies. This probably means that international companies need to be more risk averse and concerned with the social and political environment than domestic firms.Acquisitions and HRM Practices Evidence from Japan, the US, and EuropeIn modern-day context, international human resource management faces important challenges, and this trend characterizes many Nipponese, US and European acquisitions. From the critical point of view, Japanese companies experience more problems associated with international human resource management than companies from the US and Europe (Shibuya, 2000). Lack of home-country personnel sufficient international management skills has been widely recognized in literature as the most delicate problem facing Japanese companies and simultaneously one of the most significant of US and E uropean acquisitions as well.The statement implies that cultivating such skills is difficult and that they are coitionly rare among businessmen in any country. Japanese companies may be particularly prone to this problem due to their heavy use of home-country nationals in overseas management positions. European and Japanese acquisitions also experience the lack of home country personnel who want to work abroad, while it is less of an impediment for the US companies.In the US acquisitions expatriates often experience reentry difficulties (e.g., career disruption) when returning to the home country This problem was the one most often cited by US firms. Today Japanese corporations report the relatively lower incidence of expatriate reentry difficulties, and it is surprising abandoned the vivid accounts of such problems at Japanese firms by White (1988) and Umezawa (1990). However, the more active role of the Japanese personnel department in coordinating career paths, the tradition of semiannual musical-chair-like personnel shuffles (jinji idoh), and the continuing efforts of Japanese stationed overseas to maintain close contact with headquarters might underlie the lower level of difficulties in this area for Japanese firms (Inohara, 2001).In contrast, the decentralize structures of many US and European firms may serve to isolate expatriates from their home-country headquarters, making reentry more problematic. Also, recent downsizing at US and European firms may reduce the number of appropriate management positions for expatriates to return to, or may sever expatriates relationships with colleagues and mentors at headquarters. Furthermore, within the context of the lifetime employment system, individual Japanese employees have little to bring by voicing reentry concerns to personnel managers. In turn, personnel managers need not pay a great deal of attention to reentry problems because they will usually not result in a resignation. In western firms, reentry p roblems need to be taken more seriously by personnel managers because they frequently result in the loss of a valued employee.A further possible explanation for the higher incidence of expatriate reentry problems in western multinationals is the greater tendency of those companies to carry through a policy of transferring local nationals to headquarters or other international operations. Under such a policy, the definition of expatriate expands beyond home-country nationals to en oscilloscope local nationals who transfer outside their home countries. It may even be that local nationals who return to a local operation after working at headquarters or other international operations may have their own special varieties of reentry problems.Literature on international human resource practices in Japan, the US and Europe suggest that the major strategic difficulty for the MNCs is to attract high-caliber local nationals to work for the company. In general, acquisitions may face greater ch allenges in hiring high-caliber local employees than do domestic firms due to lack of name recognition and fewer relationships with educators or others who might recommend candidates.However, researchers suggest that this issue is significantly more difficult for Japanese than for US and European multinationals. When asked to describe problems encountered in establishing their US affiliates, 39.5% of the respondents to a Japan Society survey cited finding qualified American managers to work in the affiliate and 30.8% cited hiring a qualified workforce (Bob SRI, 2001). Similarly, a survey of Japanese companies operating in the US conducted by a human resource consulting firm found that 35% felt recruiting personnel to be very difficult or extremely difficult, and 56% felt it to be difficult (The Wyatt Company, 1999). In addition to mentioned problem, Japanese acquisition encounter high local employee turnover, which is significantly more problematic for them due to the near-total a bsence of turnover to which they are accustomed in Japan.The US, European and Japanese companies admit very rarely that they encounter local legal challenges to their personnel policies. However, in regard to Japanese acquisitions large amount of press coverage has been given to lawsuits against Japanese companies in the united States and a Japanese Ministry of Labor Survey in which 57% of the 331 respondents indicated that they were facing potential equal employment opportunity-related lawsuits in the United States (Shibuya, 2000).ConclusionThis research investigates whether corporate acquisitions with shared technological resources or participation in similar product markets realize superior economic returns in equivalence with unrelated acquisitions. The rationale for superior economic performance in related acquisitions derives from the synergies that are expected through a combination of supplementary or complementary resources.It is clear from the results of this research th at acquired firms in related acquisitions have higher returns than acquired firms in unrelated acquisitions. This implies that the related acquired firm benefits more from the acquirer than the unrelated acquired firm. The higher returns for the related acquired firms suggest that the combination with the acquirers resources has higher value implications than the combination of two unrelated firms. This is supported by the higher total wealth gains which were detect in related acquisitions.I did however, in the case of acquiring firms, find that the abnormal returns directly attributable to the acquisition transaction are not significant. There are reasons to believe that the announcement effects of the transaction on the returns to acquirers are less easily detected than for target firms. First, an acquisition by a firm affects only part of its businesses, while affecting all the assets (in control-oriented acquisitions) of the target firm. Thus the measurability of effects on acq uirers is attenuated. Second, if an acquisition is one event in a series of implicit moves constituting a diversification program, its individual effect as a market signal would be mitigated.It is also likely that the theoretical argument which postulates that related acquisitions create wealth for acquirers may be underspecified. Relatedness is often multifaceted, suggesting that the resources of the target firm may be of value to many firms, thus increasing the relative bargaining power of the target vis-a-vis the potential buyers. Even in the absence of explicit competition for the target (multiple bidding), the premiums paid for control are a substantial fraction of the total gains available from the transaction.For managers, some implications from the research can be offered. First, it seems quite clear from the data that a firm seeking to be acquired will realize higher returns if it is sold to a related than an unrelated firm. This counsel is consistent with the view that the market recognizes synergistic combinations and values them accordingly.Second, managers in acquiring firms may be advised to scrutinize carefully the expected gains in related and unrelated acquisitions. For managers the issue of concern is not whether or not a given kind of acquisition creates a significant total amount of wealth, but what percentage of that wealth they can expect to accrue to their firms. Thus, although acquisitions involving related technologies or product market yield higher total gains, pricing mechanisms in the market for corporate acquisitions reflect the gains primarily on the target company. Interpreting these results conservatively, one may offer the argument that expected gains for acquiring firms are competed away in the bidding process, with stockholders of target firms obtaining high proportions of the gains.On a pragmatic level this research underscores the need to combine what may be called the theoretical with the practical. In the case of acquisit ions, pragmatic issues like implicit and explicit competition for a target firm alter the theoretical expectations of gains from an acquisition transaction. Further efforts to clarify these issues theoretically and empirically will increase our understanding of these important phenomena.BibliographySharpe WF. 1964. Capital asset prices a theory of market equilibrium under conditions of risk. Journal of Finance 19 425-442Markowitz H. 1952. Portfolio selections. Journal of Finance 7 77-91Grossman W, Hoskisson R. 1998. CEO pay at the crossroads of smother Street and Main toward the strategic design of executive compensation. Academy of Management Executive 12 43-57Amihud Y, Lev B. 1999. Does corporate ownership structure affect its strategy towards diversification? Strategic Management Journal 20(11) 1063-1069Agrawal A, Mandelker G. 1987. Managerial incentives and corporate investment and financing decisions. Journal of Finance 42 823-837Wright P, Ferris S, Sarin A, Awasthi V. 1996. T he impact of corporate insider, blockholder, and institutional equity ownership on firm risk-taking. Academy of Management Journal 39 441-463McConnell JJ, Servaes H. 1990. Additional evidence on equity ownership and corporate value. Journal of financial Economics 27 595-612.Shivdasani A. 1993. Board composition, ownership structure, and hostile takeovers. Journal of Accounting and Economics 16 167-198Stulz RM. 1988. Managerial control of voting rights financing policies and the market for corporate control. Journal of Financial Economics 20 25-54Varaiya N. 1987. Determinants of premiums in acquisition transactions. Managerial and Decision Economics 14 175-184Collis D, Montgomery C. 1998. Creating corporate advantage. Harvard Business Review 76(3) 71-83White, M. 1988. The Japanese overseas Can they go home again? New York The Free Press.Bob, D., SRI International. 2001. Japanese companies in American communities. New York The Japan Society.